Three Thoughts on Building Your Recruitment Plan Like Your Marketing Plan

Just like a well thought-out marketing plan, your recruitment plan needs to be robust and dynamic. Below are three thoughts to help you build your own recruitment plan and find your top performers.

1. If people truly are your number one asset, then make recruiting your number one priority. If you don’t, both you and your firm will suffer.

 

2. Develop a written recruiting plan that is “customer centric,” making the candidate the customer.

 

3. Develop your recruiting plan like a marketing plan. Include:
   1. (Responsibilities) You Are All Headhunters
   2. (Channels) Quit Fishing in the Wrong Places
   3. (Target market/niche) Stop Using the Wrong Bait
   4. (Customer analysis) How Do They Take Their Coffee?
   5. (Customer needs assessment) Look Out for the Career Chasm
   6. (Product positioning/branding/USP) From Maybe to Yes
   7. (Goals/targets) Ready, Aim…
   8. (Evaluation) Weigh & Measure Your Catch
   9. (Feedback loop) – Concession Planning

Written by TalentClick CEO Greg Ford, M.Ed. and Dr. John Sullivan.

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