We wanted to know who we were dealing with on new hires.

Ease of use was key. The AVP assessment reports had to be used by field supervisors and hiring managers who do not hire a lot or relied on gut feel.
Their unlimited-use subscription-based licensing brought our cost-per-assessment price down to less than the price of a high-viz safety vest – a no-brainer budget-wise given the extremely high cost of a miss-hire, staff turnover or accident.